The Barbour x FARM Rio takeover transforms Carnaby Street into a tropical escape. Inside, bold prints, lush foliage, and vibrant details reimagine British heritage with Brazilian energy. Waxed jackets with frills, quilted bombers with puff sleeves, and flowing dresses showcase the fusion of practicality and playfulness. More than a pop-up, it’s a cultural destination where retail becomes theatre—an immersive concept proving how unexpected collaborations can redefine the flags

FARM Rio brings Brazil to Selfridges with a vibrant pop-up created with Estúdio Campana. Blending fashion, nature, and art, the space transforms into a living forest using natural materials and bold design. Window displays burst with texture and storytelling, inviting passersby to pause and connect. This is physical retail reimagined, where purpose, culture, and emotion meet.