Fenty Hair 'Mane Street' Pop-Up Experience at The Corner Shop, Selfridges Oxford Street London.

SDD24/36_03: Rihanna's Fenty Hair has made its UK debut with an exclusive launch at Selfridges. To celebrate, the brand has transformed Selfridges' iconic Corner Shop into 'Mane Street', an immersive pop-up experience.

Inspired by the brand's campaign featuring Jess Glynne, 'Mane Street' offers visitors an interactive journey, complete with styling stations, a Fenty Flower Market, and the Hair Heaven Salon, where customers can book styling sessions.

The pop-up also includes the Fenty Hair Supply Store and the Gloss Bomb Shop, offering the full range of Fenty Hair, Beauty, and Skin products.

Judd Crane, Selfridges’ Executive Buying Director, said of the partnership: “We’re proud to build on our relationship with Fenty by bringing their immersive ‘Mane Street’ concept exclusively to the Selfridges Corner Shop. For the first time in the UK, customers can try and buy Fenty Hair, as well as enjoy a styling session inside the space.”

Pictures courtesy of Selfridges.

This project has been nominated for the Shop Drop Daily Concept

of the Year Award at this years Creative Retail Awards.

Vote Here