The "Surround-Sound" Strategy: How e.l.f. Cosmetics is Owning the Festival Journey

The "Soft Clubbing" Revolution: YSL Beauty Hacks the Madrid Day Party

The Underground Allure: Givenchy Beauty Reimagines the Paris Metro in Xiamen

Baroque Blues: Valentino Beauty’s Living Studio Takeover in Shanghai

The Chrome Universe: How L’Oréal Paris Engineered the High-Definition Brand Takeover

Peak Aesthetic: Why the ‘rhode Snow Club’ is the New Blueprint for Seasonal Activations

Urban Decay The Tube Job Lift Lab Activation by Gradient Experience, Los Angeles USA.

Dior Addict Sweet Shop Pop-Up, Shibuya Tokyo Japan and Sun Street Hong Kong.

Refy Beauty Window Takeover, Sephora Dubai Mall.

Prada Beauty Banana Balm Pop-Up, Incheon International Airport South Korea.

Gucci Beauty House Pop-Up Space, Seongsu Seoul South Korea.

Gucci Dream Garden Pop-Up, Nanjing Deji Plaza China.

Louis Vuitton La Beauté Pop-Up Space, Dosan Seoul South Korea.

Space NK Play Space by Studio Xag, Oxford Street London.

Sephora Summer Vibes Activation by Planner Integrated Experience Agency, Xuma Village Bodrum Turkey.

Space NK Presents Glossier x Magnolia Banana Pudding Lip Balm Pop-Up, Westfield White City London.

YSL Beauty Love Game Pop-Up Activation, Plaza Juan Goytisolo Madrid Spain.

Mac Cosmetics Flagship Store Concept, Nanjing Deji Plaza Shanghai China.

Fenty Beauty Future Planet Concept Store, Shenzhen’s MixC World China.

YSL Beauty Loveshine Lip Freeze Pop-Up Activation, Uniwalk Qianhai Shenzhen.