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1664 Blanc Selfridges Experiences, Oxford Street London.

SDD24/08_04: As the principal partner of London Fashion Week, 1664 Blanc is set to become this season's must-have beverage.

In a groundbreaking collaboration with Selfridges London, the beer brand introduces a series of design-led experiences at the renowned luxury department store, featuring a stunning glass deconstruction of the 1664 Blanc bottle in two Duke Street windows.

Additionally, a contemporary cobalt blue interactive tabac style kiosk offers Parisian treats, extending to the Cinema at Selfridges, where 1664 Blanc will host a rich fashion program including talks, panel discussions, and workshops featuring BFC NEWGEN designers and brand partner Aaron Esh.

Exclusive offerings include a limited edition "Le Journal Bleu" newspaper covering LFW news and interviews, as well as a chance for fans to purchase a Blanc cobalt blue merino wool scarf available exclusively at Selfridges when purchased with 1664 Blanc.

Pictures courtesy of 1664 Blanc / Carlsberg Group.



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