House of Victoria Beckham Pop-Up by Random Studio, Selfridges Corner Shop London.

Pictures courtesy of Random Studio / Jasper Fry

---

SDD25/43_03:

Victoria Beckham Turns Retail into Residence at Selfridges

Selfridges Corner Shop, Oxford Street London

The House of Victoria Beckham transforms Selfridges Corner Shop into an intimate, immersive world where fashion, beauty, and lifestyle intertwine. Designed by Random Studio, the experience blurs the boundaries between retail and home, inviting guests to step inside Victoria Beckham’s creative universe. From the moment visitors ring a custom doorbell that plays the designer’s voice, the tone is set for a space that feels deeply personal, architectural, and sensory.

Want to read more?

Subscribe to shopdropdaily.com to keep reading this exclusive post.

Subscribe Now