House of Victoria Beckham Pop-Up by Random Studio, Selfridges Corner Shop London.
SDD25/43_03:
Victoria Beckham Turns Retail into Residence at Selfridges
Selfridges Corner Shop, Oxford Street London
The House of Victoria Beckham transforms Selfridges Corner Shop into an intimate, immersive world where fashion, beauty, and lifestyle intertwine. Designed by Random Studio, the experience blurs the boundaries between retail and home, inviting guests to step inside Victoria Beckham’s creative universe. From the moment visitors ring a custom doorbell that plays the designer’s voice, the tone is set for a space that feels deeply personal, architectural, and sensory.
