The House of Victoria Beckham at Selfridges transforms retail into an intimate, immersive experience. Designed by Random Studio, it blends home and store, showcasing fashion, beauty, and lifestyle through rich textures, warm lighting, and personal storytelling. Each room — from The Dressing Room to The Powder Room — reflects Beckham’s refined world, where architecture, emotion, and design converge into a living expression of her brand.

SDD25/13_02: Glossier, in collaboration with Random Studio, unveiled an AI-powered fragrance experience in Paris to launch its Fleur scent, redefining how consumers interact with scent in retail. Set in Galerie Joseph in Le Marais, the space transformed into a ‘roaming field’ where pastel wildflowers and shifting lilac petals mirrored guests’ movements, creating a dreamlike atmosphere. Three modernist scent pavilions represented Glossier’s perfumes through color, sound, and l