Glossier You Fleur AI Powered Immersive Experience, Rue de Turenne Paris.

SDD25/13_02: Glossier, in collaboration with Random Studio, unveiled an AI-powered fragrance experience in Paris to launch its Fleur scent, redefining how consumers interact with scent in retail. Set in Galerie Joseph in Le Marais, the space transformed into a ‘roaming field’ where pastel wildflowers and shifting lilac petals mirrored guests’ movements, creating a dreamlike atmosphere. Three modernist scent pavilions represented Glossier’s perfumes through color, sound, and light, with the Fleur pavilion as the poetic centerpiece. Here, visitors engaged with the perfume bottle while an AI system analysed their expressions and posture, generating personalized poetry in real time. This seamless blend of technology, spatial AI, and emotional recognition brought fragrance to life in an entirely new way.

This immersive experience exemplifies the future of retail, where digital intelligence and human emotion converge to create personalised, multi-sensory brand interactions. By incorporating machine learning and generative content, Glossier and Random Studio showcased how technology can elevate traditional retail spaces, turning them into deeply engaging storytelling environments. The experience concluded with a curated gift shop, ensuring guests left with a lasting, tactile memory of Glossier’s distinctive world. As a Certified B Corporation®, Random Studio continues to push the boundaries of experiential design, crafting retail spaces that seamlessly merge the physical and digital.

Pictures and videos courtesy of Random Studio.

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