Serving an Ace: How Café Lacoste is Perfecting the "Brand Lifestyle" Playbook

Nike SKIMS Paris Pop-Up, Rue de Turenne Paris France.

Lacoste Padel Court Activation, Courchevel French Alps.

The Ritz Teddy B(e)ar Pop-Up, Place Vendôme Paris.

Swarovski 130th Birthday Holiday Pop-Up, Arc de Triomphe Paris.

Casa Loewe Store Opening, Avenue Montaigne Paris.

Michael Kors Hamilton Moderne Pop-Up Installation, Galleries Lafayette Champs-Élysées Paris.

Cafe Kitsune Airlines Pop-Up, Rue du Vertbois Paris.

Amouage Pop-Up Space, Galeries Lafayette Champs-Élysées Paris.

Lacoste Fall Winter 2025 Chapter 1 Installation, Champs-Élysées Paris.

Le Café Lacoste Space, Le Méridien Beach Plaza Monte-Carlo.

Miu Miu Summer Reads Global Activations.

Acne Studios Paper Golden Global Pop-Up Activations.

Giorgio Armani Mare Takeover, Boulevard de la Croisette Cannes.

Lacoste Roland-Garros 2025 Window and Instore Activation, Champs-Élysées Paris.

Nespresso La Plage Festival de Cannes Activation, France.

Cafe Kitsune x Summer Fridays Pop-Up Activation, Rue du Vertbois Paris.

Acqua di Parma Flagship Store Opening, Paris.

Glossier You Fleur AI Powered Immersive Experience, Rue de Turenne Paris.

Style Not Com x Zara Paris Fashion Week Pop-Up Café, Petit Bon Paris.