Lacoste Padel Court Activation, Courchevel French Alps.

SDD26/01_03:

The Rise of Experiential Destinations:

Lacoste Brings Padel to the Peaks

Lacoste transforms Courchevel into an unexpected playground, introducing padel courts high in the French Alps and redefining what destination retail and brand experience can look like in extreme environments. Set against snow-covered peaks, the courts fuse sport, luxury and lifestyle, turning the ski resort into a year-round cultural touchpoint where performance meets leisure. It’s a striking example of how brands can extend far beyond stores and pop-ups to become part of place-making itself.

Want to read more?

Subscribe to shopdropdaily.com to keep reading this exclusive post.

Subscribe Now