Lacoste’s "Polo Factory" on the Champs-Élysées is a masterclass in "Manufacturing Theatre." The activation turns the technical journey of the iconic polo, from thread to crocodile, into an immersive IRL experience. Featuring kinetic window displays, a futuristic yarn-spool carousel, and surrealist oversized "polo slabs," the space humanises the industrial process. By blending high-tech workshop aesthetics with playful gamification, Lacoste proves that heritage is best served

Lacoste’s takeover at Galeries Lafayette Haussmann is a masterclass in atmospheric retail. Spanning 12 iconic windows and three floors, the activation centres on "The Locker Room", a collection by Pelagia Kolotouros that explores the liminal space of the athlete’s sanctuary. Blending vintage sportswear vibes with tailored elegance, the installation proves that Lacoste’s heritage is as at home in a Parisian department store as it is on the tennis court.

Club Lacoste at The Miami Beach EDITION is a masterclass in "Lifestyle-Sport" retail. By installing a signature deep-green tennis court directly onto the sand, the brand has transformed a traditional sponsorship into an immersive coastal experience. Featuring pro-athlete rallies, branded beach huts, and high-gloss social events, the activation successfully blends French heritage with Miami’s energy, moving the needle from pure performance to a high-dwell-time cultural ecosyst

Café Lacoste’s permanent debut in Paris is a masterclass in "lifestyle hospitality." Located near its flagship, the 100-sq-meter space, designed with Giraudi Group, translates the brand’s tennis heritage into a sensorial experience. From "Iconic Polo" cakes to the historical "Le Chose" cocktail, every detail reinforces a narrative of French elegance. By moving into the "Third Space," Lacoste proves that the future of retail is edible, inhabitable, and deeply communal.

Le Club Lacoste Melbourne transforms Afloat on the Yarra into a floating brand world where sport, culture and hospitality collide. From a playable tennis court on water to live match screenings, social dining and an exclusive capsule collection, Lacoste turns heritage into participation. It’s retail as experience, product as memory, and community as the core asset. A sharp signal of where future brand spaces are heading.

Lacoste turns Courchevel into a high-altitude brand playground, installing padel courts that fuse sport, lifestyle and destination experience. Rooted in the brand’s racket-sport DNA, the activation transforms a ski resort into a year-round cultural touchpoint. Designed for extreme conditions and social play, it’s retail without shelves and a powerful example of how brands can create places, not just products.

The Plaza x Lacoste transforms afternoon tea into a tennis-inspired brand experience at the Palm Court. Vintage racquets, playful menus, and Lacoste-green details blend heritage with storytelling, turning tradition into theatre.

Lacoste takes over Bali’s The Lawn Canggu with The French Wave, blending Riviera elegance with island spirit. A six-metre crocodile woven from local leaves anchors the space, while branded sunbeds, beach paddle games, and crocodile popsicles add playful charm. A beachside film premiere with a floating screen and French disco completes the takeover, turning leisure into a powerful brand storytelling moment.

Lacoste’s “Fall Winter 2025 – Chapter 1” on Paris’s Champs-Élysées is a masterclass in immersive retail. Neon-lit tennis courts, life-sized trees, and a crocodile sculpture made of foliage blur indoor and outdoor worlds. Earthy tones, curated displays, and a forest mural create a sensory playground where sport meets nature, turning the store into an experiential destination that brings the brand’s heritage and identity to life.

Lacoste steps into hospitality with Le Café Lacoste in Monaco — a refined fusion of sport-chic design, French bistronomy, and brand heritage. Set by the sea at Le Méridien Beach Plaza, the café blends tennis-inspired interiors, signature dishes, and exclusive cocktails like Le Chose to deliver an immersive lifestyle experience. With plans to expand globally, this marks Lacoste’s bold evolution from fashion brand to cultural icon — one elegant, crocodile-stamped plate at a tim

A fresh take on flagship retail lands in Marbella, as the brand unveils its new concept store in the heart of Puerto Banús. Blending Mediterranean elegance with tennis heritage, the space features contrasting interiors inspired by white courts and warm clay tones, plus a serene outdoor garden for relaxed moments. More than a store — it’s a seasonal moodboard and a must-visit destination on the Costa del Sol.

Lacoste brings the spirit of Roland-Garros to Beijing with the Little Crocodile Tennis Bureau, an immersive celebration of French style, tennis heritage, and cross-cultural creativity. From clay courts imported from France to Panama hat customisation, live match viewings, and a limited-time pop-up shop, this dynamic activation fuses elegance and sport with a local twist. It’s a bold reminder that experiential retail, when done right, can cross borders and create lasting impac

Lacoste’s Paris flagship is reborn as a clay-court stadium for its “Roland-Garros 2025” animation. The immersive takeover merges athletic heritage with the new collection, using a rich terracotta palette to create a living tribute to the iconic tournament. It’s a masterclass in experiential retail where sport and Parisian elegance collide on the Champs-Élysées.

SDD25/08_01: Lacoste’s Lenglen Window and In-Store Activation at its Champs-Élysées flagship is a masterclass in heritage-driven retail design. Launching the Lenglen Bag as part of Spring/Summer 2025 Chapter 1, the activation draws inspiration from the pleats of the iconic tennis skirt, blending sporting heritage with high-fashion elegance. First seen on the FW24 runway, this structured shoulder bag balances feminine styling with practicality, reinforcing Lacoste’s legacy in

SDD24/44_02: Lacoste has reopened its Marais boutique in Paris, introducing a stunning redesign that merges contemporary elegance with the brand’s historic charm. Situated on Rue Vieille du Temple, this intimate 80 m² space pays homage to Lacoste’s DNA with refined materials like velvet and recycled petit piqué, which harmonize beautifully with the boutique’s natural stone walls. Visitors are welcomed into an atmosphere that embodies Lacoste’s commitment to quality and authen

SDD24/40_02: In a striking blend of sport, fashion, and iconic architecture, Lacoste staged a spectacular brand gala at the Great Wall of China. This event, part of their bold 'Play Big' campaign, brought the brand’s heritage to life in an unprecedented way. Drawing from its rich tennis roots, Lacoste transformed a section of the Great Wall into a symbolic tennis court, showcasing the power of merging brand identity with innovative physical activations. This bold move not onl

SDD24/21_05: Lacoste makes a vibrant return to Ibiza with a stunning two-storey shop, prominently featuring its iconic monogram. For the...

SDD39_05: Lacoste 90th Anniversary Vintage Shop Pop-Up curated by Julien Boudet, Rue de Turenne Paris.

SDD22_05: Lacoste Summer Pop-Up, 6 Andanes Street Ibiza.

SDD21_04: KaDeWe 90 Years of Lacoste Takeover, Berlin Germany.

SDD18_03: Lacoste Anfu Road Summer Garden Party Pop-Up Activation, Shanghai China.

SDD14_05: Lacoste x Printemps 'Printemps Land' Atrium Pop-Up Installation, Paris.

SDD13_01: Lacoste 'Le Club Lacoste' Miami Open 2023 Pop-Up Store Concept.

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