Le Club Lacoste at AFLOAT, Melbourne Australia.

SDD26/02_05:

The Club Effect:

Building Community Through Experiential Retail at Le Club Lacoste

Le Club Lacoste Melbourne lands as a fully realised brand world, transforming Afloat on the Yarra into a floating expression of sport, style and summer culture. Rather than a conventional pop-up, Lacoste creates a social club atmosphere that feels equal parts tennis hub, hospitality destination and lifestyle experience, anchoring the brand directly within one of the season’s most culturally charged sporting moments.

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