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Le Club Lacoste at AFLOAT, Melbourne Australia.
Le Club Lacoste Melbourne transforms Afloat on the Yarra into a floating brand world where sport, culture and hospitality collide. From a playable tennis court on water to live match screenings, social dining and an exclusive capsule collection, Lacoste turns heritage into participation. It’s retail as experience, product as memory, and community as the core asset. A sharp signal of where future brand spaces are heading.
La Mer Cremery Activation, Guilfoyle Park Double Bay NSW Australia.
SDD25/16_04: Blending beauty with indulgence, The La Mer Crèmery pop-up in Sydney’s Double Bay offered a standout example of how luxury skincare can be brought to life through immersive design and unexpected storytelling. Created to celebrate the iconic Crème de la Mer moisturiser, the experience took the form of a retro-inspired ice cream parlour, developed in collaboration with renowned Australian chef Neil Perry and his team at Margaret. Guests were invited to sample the b
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