top of page

Lacoste x Roland Garros Experience, Beijing National Tennis Center China.

Updated: 3 days ago

Pictures courtesy of Lacoste / Equirefine
Pictures courtesy of Lacoste / Equirefine

SDD25/22_04:

Lacoste x Roland-Garros: The Red Clay Arrives in Beijing

Beijing National Tennis Center


Lacoste continues its global celebration of sport, style, and heritage with the launch of the Little Crocodile Tennis Bureau, a bold, cross-cultural activation held at the Beijing National Tennis Center. This immersive event brings the red clay of Roland-Garros to China, transforming the venue into a playground of French elegance and athletic tradition. By exporting the soul of Roland-Garros and combining it with local cultural cues, Lacoste redefines how legacy experiences can feel at home anywhere in the world. This is more than a themed event, it’s an international rally of tennis culture and design-forward thinking.


Want to read more?

Subscribe to shopdropdaily.com to keep reading this exclusive post.

© Original Image Source
SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

Curated by Tim Nash

  • LinkedIn
  • Instagram
bottom of page