Courtside on the Sand: Club Lacoste Reimagines the Miami Open Experience

New Balance Run House, Rome - Pictures Courtesy of New Balance

Every year, the tennis world descends upon Florida, sun-soaked, high-gloss, and humming with a very specific kind of kinetic energy. But this season, the most compelling baseline wasn’t found inside the stadium; it was etched into the white-gold sands of the Atlantic coast.

Lacoste has masterfully extended its partnership with the Miami Open by launching Club Lacoste at The Miami Beach EDITION. By dropping a dark-green tennis court directly onto the private beach of one of the city’s most iconic hotels, the French heritage brand has moved beyond simple sponsorship into the realm of Lifestyle Architecture.

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