Refy Beauty Window Takeover, Sephora Dubai Mall.
- Shop Drop Daily
- Jan 20
- 2 min read
SDD26/03_02:
Three-Dimensional Branding:
REFY’s Clean Aesthetic Goes Big in Dubai
REFY Beauty’s arrival in the Middle East is marked not with a subtle shelf presence, but with a bold statement of intent: a full window takeover at Sephora Dubai Mall. One of the world’s highest-traffic beauty destinations is transformed into a three-dimensional billboard, using scale, repetition and motion to broadcast REFY’s clean, minimalist aesthetic to an international audience. This is retail as signal, instantly recognisable, impossible to ignore, and designed to stop footfall in its tracks.
