Beauty brands are increasingly stepping beyond the store and into fully immersive lifestyle spaces, and Sephora Summer Club is a standout example of why. Set across luxury hotel destinations in Brooklyn and the Florida Keys, the activation blends pool culture, wellness, hospitality and beauty discovery into one seamless experience. From SPF stations and beauty libraries to branded cocktails and yoga sessions, Sephora creates a physical world designed around emotion, escapism

REFY marks its Middle East arrival with a full window takeover at Sephora Dubai Mall, transforming one of the world’s busiest beauty locations into a bold, three-dimensional brand statement. Split into layered storefronts and animated scenes, the installation spotlights hero products while reinforcing REFY’s “simplifying beauty” ethos. It’s a powerful example of how digital-first brands are using high-impact retail as content, turning windows into social assets and discovery

Sephora turned summer into an unforgettable sensory experience with its bold Bodrum activation. Partnering with Planner Integrated Experience Agency, the brand created a floating beauty island and a coastal experience zone, blending sun, skincare, and immersive storytelling. With interactive makeup stations, sea-view styling, and seamless design, this pop-up captured the essence of summer in motion, proof that beauty can be as experiential as it is emotional.

SDD25/06_02: Sephora has once again redefined immersive retail with its Only At & Hot On Social pop-up, unveiled at an exclusive press day in Paris. This bold activation transforms Sephora’s signature "Only At" stamp into a fully interactive space, blending striking geometry, dynamic lighting, and vibrant colour to create an experience that is both visually captivating and highly shareable. Designed to showcase Sephora’s most exclusive and trending beauty products, the space

SDD47_04: Sephora Cadde Store Opening Activation by Planner Group, Bağdat Avenue Istanbul Turkey.

SDD26_01: Benefit Cosmetics Pore Care Sephora Takeover & Middle East Boutique Installations, UAE.