REFY marked its launch into Sephora Europe with an Art Kiosque on the banks of the Seine, commissioning artist Jess Rose Bird to paint live portraits of the brand's community. Deliberately intimate, set beside Café des Arts with REFY-inspired artworks displayed throughout, the activation matches the brand's understated register precisely. An in-store pop-up at Sephora Champs-Élysées runs through the end of August.

REFY marks its Middle East arrival with a full window takeover at Sephora Dubai Mall, transforming one of the world’s busiest beauty locations into a bold, three-dimensional brand statement. Split into layered storefronts and animated scenes, the installation spotlights hero products while reinforcing REFY’s “simplifying beauty” ethos. It’s a powerful example of how digital-first brands are using high-impact retail as content, turning windows into social assets and discovery

SDD24/39_04: The Refy Café in Paris offers a unique blend of beauty and coffee culture. Located at 29 Rue De La Villette, the café invites visitors to enjoy coffee and pastries while connecting with the beauty brand in an inviting, and socially shareable setting. Pictures and videos courtesy of Refy Beauty.