SDD24/48_01: To mark its 75th anniversary, Onitsuka Tiger has teamed up with Parisian fashion house Patou, celebrating its 110th year, for a collaborative collection that blends Japanese precision with French elegance. The gender-neutral designs include sweatshirts, T-shirts, accessories, and footwear that feature Patou’s signature pink grosgrain fabrics alongside Onitsuka Tiger's sleek, minimalist aesthetic.
To launch the collection, Onitsuka Tiger has unveiled a special themed event at the Zhangyuan concept store in Shanghai, transforming the space into a vibrant celebration of cultural fusion. The immersive design of the space highlights the synergy between Japanese tradition and French sophistication, allowing visitors to experience the collection in a curated setting. A similar pop-up has also been introduced at the Xi’an SKP Shopping Center, offering shoppers a chance to explore the collaboration in an engaging, limited-time retail environment.
Pictures and video courtesy of Onitsuka Tiger.
