Timberland reimagines its iconic boat shoe as a cultural catalyst, anchoring a Shanghai pop-up that blends nautical heritage with urban lifestyle. Through immersive storytelling, editorial collaborations, and interactive design, the activation shifts product into experience. It’s a clear example of how physical retail can move beyond display, creating emotional connection, community engagement, and a living brand world consumers actively step into.

Birkenstock reimagines retail at Bangkok Design Week by turning walking into culture, community, and experience. An interactive pavilion invites visitors to explore the brand’s heritage through fit testing, materials, and hands-on product trials. Beyond the booth, curated city walks transform Bangkok into the store, connecting people to neighbourhoods, stories, and food. A strong example of future retail where brand values are lived, not just displayed.

Timberland opens a temporary store in Berlin-Mitte, blending heritage craftsmanship with the city’s creative energy. The 135m² space showcases iconic footwear and apparel while hosting workshops, artist collaborations, and community events. Designed to reflect Berlin’s individuality and Timberland’s outdoor DNA, the store becomes a cultural hub where design, self-expression, and connection converge — turning retail into an immersive, community-driven experience.

UGG® brings its signature comfort to life with the UGG Feel House in NYC, a three-story sensory playground where heritage meets culture. From cookie-scented welcomes and customisation stations to mirrored photobooths and UGG® × sacai collabs, every detail celebrates creativity and community. A dominoes tournament by Capicu! NYC adds connection and play. This is experiential retail that feels like home.

Dr. Martens redefines retail with The Art of Comfort at London’s Outernet. Launching the Zebzag Laceless boot, the brand blends product, storytelling, and immersive design. From Zebzag taxis to a bold “treadscape” inspired by the boot’s sole, the activation shows comfort as confidence, creativity, and connection. More than a product drop, it’s a cultural moment where Doc’s DNA is felt, not just seen, proving that retail can be theatre, community, and transformation all at onc

Berluti brings Parisian charm to Shanghai with the Book and Newspaper Station, a French-style newsstand inside ifc mall. Visitors sip coffee, browse a curated Berluti newspaper, and send postcards blending French elegance with Chinese romance. Every detail—heritage design, sensory touches, and intimate storytelling—transforms the space into an immersive cultural destination. More than a boutique opening, it’s a showcase of how brands turn retail into theatre and lifestyle.

SDD25/17_02: Roger Vivier’s Un Air de Paris pop-up is a masterclass in experiential retail, transforming a shopping space into a portal to the romantic streets of Paris. Blending French architectural elegance with natural materials, the space is designed to immerse visitors in a sensory journey. Carved wall panels, vintage wallpaper, and soft, shifting light create a dreamlike environment where shoppers can wander through a modern interpretation of Parisian charm. This theatr

SDD24/48_01: To mark its 75th anniversary, Onitsuka Tiger has teamed up with Parisian fashion house Patou, celebrating its 110th year, for a collaborative collection that blends Japanese precision with French elegance. The gender-neutral designs include sweatshirts, T-shirts, accessories, and footwear that feature Patou’s signature pink grosgrain fabrics alongside Onitsuka Tiger's sleek, minimalist aesthetic. To launch the collection, Onitsuka Tiger has unveiled a special the

SDD24/46_04: Manolo Blahnik, the iconic luxury footwear and accessories brand, has officially entered the Chinese mainland market with the grand opening of its first boutique in Shanghai’s prestigious Plaza 66. This milestone marks the brand's expansion into one of the most dynamic luxury markets in the world, signaling its commitment to a new audience. Designed under the direction of CEO Kristina Blahnik, the Plaza 66 boutique draws inspiration from the brand’s celebrated Lo

SDD24/41_03: Roger Vivier has recently launched its exclusive 'Vivier Op-tical' pop-up store at Siam Paragon in Thailand. Created by renowned Creative Director Gherardo Felloni, the store’s concept, dubbed 'Shoe-scape,' offers a captivating experience through its design and special collection curated exclusively for this location. The pop-up’s stunning interior is a blend of futuristic and retro aesthetics, with its curved shapes drawing inspiration from space-age design. The

SDD24/35_01: Jimmy Choo has unveiled its third boutique in Miami, set in the vibrant Design District — an international hub for art, culture, and luxury shopping. The boutique’s design harmonises with Miami’s Art Deco heritage, reflecting the city’s bold visual identity while embodying the brand’s signature glamour. The striking three-story white plaster façade with travertine accents creates an eye-catching exterior, while inside, green fluted tiles, tropical plants, and whi

SDD24/17_03: Experience luxury at Christian Louboutins 'Red Sole' limited-time space at SKP in Beijing. Through a fusion of colour,...

SDD24/15_01: Experience the epitome of adventure and intellectual exploration at the Bottega Veneta Summer 24 pop-up taking the stage in...

SDD24/13_04: Discover the vibrant world of Kurt Geiger at Galeries Lafayette's Champs-Élysées department store in Paris with the brand's...

SDD24/10_03: Step into the Tod's pop-up store at Taikoo Hui, Guangzhou, where visitors can indulge in the timeless allure of Italian...

SDD46_05: Roger Vivier 'Les Elements Vivier' Spring Summer 24 Event Space, Shanghai China.

SDD42_01: Tod's The Art of Craftsmanship Pop-Up Store and Event Space, Singapore.

SDD40_07: Timberland Yellow Boots 50th Anniversary Installation, Kith Shibuya Tokyo Japan.

SDD35_04: Christian Louboutin Fall/Winter 2023 Pop-Up Store, Isetan Shinjuku Main Building Tokyo Japan.

SDD29_04: Melissa x Marc Jacobs Collaboration Installation, São Paulo Brazil.

SDD27_04: Allbirds Carbon Concept Store at Selfridges by HarrimanSteel, Oxford St London.

SDD23_07: Ecco Shoes Gruuv Pop-Up Installation, Shenzhen Vientiane World China.

SDD19_05: Stuart Weitzman 'Imagination of Art' Pop-Up Exhibition Space, Shenyang Vientiane City China.

SDD19_04: Christian Louboutin Loubi's On The Beach Pop-Up Installation, Omotesando Crossing Park Tokyo.