Birkenstock Bangkok Design Week Walk Club Activation, Thailand.

SDD26/05_05:

Retail in Motion:

Birkenstock’s Blueprint for Community-Led Brand Experiences

Birkenstock positions walking not just as movement, but as culture, craft, and connection through its immersive presence at Bangkok Design Week. Rather than a conventional booth, the brand creates a multi-layered physical experience that brings its heritage to life, anchored by the iconic footbed and its philosophy of supporting every step. This is retail as education, invitation, and participation.

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