For the seventh consecutive year, Golden Goose has completely reinvented its Forte dei Marmi flagship, this time as Frutteria Golden, an immersive Italian fruit market with wooden crates, chalk signage, and its signature Co-Creation studio. The address never changes. Everything inside it does. It's a masterclass in turning a single physical space into a renewable cultural asset, and a reminder that the best retail question isn't how to attract customers, but what makes them c

ASICS and JD turned Soho into a live cultural playground where wellness, music, style, and community collided under one roof. More than a pop-up, ASICS House functioned as a fully immersive brand world, blending Japanese-inspired spatial design with sneaker culture, workshops, sound baths, DJ sets, and interactive experiences. The result was a physical environment that shifted product storytelling beyond retail and into participation, emotion, and shared cultural energy.

Timberland reimagines its iconic boat shoe as a cultural catalyst, anchoring a Shanghai pop-up that blends nautical heritage with urban lifestyle. Through immersive storytelling, editorial collaborations, and interactive design, the activation shifts product into experience. It’s a clear example of how physical retail can move beyond display, creating emotional connection, community engagement, and a living brand world consumers actively step into.

Birkenstock reimagines retail at Bangkok Design Week by turning walking into culture, community, and experience. An interactive pavilion invites visitors to explore the brand’s heritage through fit testing, materials, and hands-on product trials. Beyond the booth, curated city walks transform Bangkok into the store, connecting people to neighbourhoods, stories, and food. A strong example of future retail where brand values are lived, not just displayed.

Dr. Martens enters a new era with its first beacon store on Brewer Street, an immersive world of craft, community and cultural energy. More than a flagship, it’s a living brand experience rooted in heritage and rebuilt for the future. Assembly-led design, makers-in-residence, live workshops, a Repair & Customisation Bar and the revived Doctor’s Orders Café turn the space into a cultural hub. A bold blueprint for experience-led retail where people don’t just shop, they belong.

Timberland opens a temporary store in Berlin-Mitte, blending heritage craftsmanship with the city’s creative energy. The 135m² space showcases iconic footwear and apparel while hosting workshops, artist collaborations, and community events. Designed to reflect Berlin’s individuality and Timberland’s outdoor DNA, the store becomes a cultural hub where design, self-expression, and connection converge — turning retail into an immersive, community-driven experience.

New Balance brings the 204L launch to life in Shanghai with a 4-floor art and lifestyle pop-up. Each level embodies a colourway—white, brown, silver—through immersive design, from floral courtyards to mirrored terraces. Guests explore themed spaces, customise shoelaces, and unlock limited-edition prizes. Blending sport heritage with cultural storytelling, the 204L experience turns a sneaker drop into an elegant, shareable journey.

Timberland brings its “Unbreakable” spirit to life with a pop-up at Shanghai’s West Bund Dream Center. Featuring classic exhibits, interactive installations, and a leather workshop, the space turns brand DNA—toughness, practicality, and outdoor style—into an immersive real-world experience. With giveaways, check-in tasks, and creative workshops, Timberland transforms retail into a stage for storytelling, craftsmanship, and deeper consumer connection.

Axel Arigato lands in Dubai with a surreal new store at Mall of the Emirates. Designed by Jens Werner, the space blends Scandinavian minimalism with desert-inspired tones, anchored by a sculptural “bubble” installation that transforms retail into art. Signature yellow accents, organic podiums, and a first-ever mannequin artwork by Jon Buck redefine the shopping experience. More than a store, it’s a cultural hub for community, collaboration, and creativity.

Takashi Murakami’s Ohana Hatake blooms in Selfridges London with a joyful “Field of Flowers” pop-up. The immersive space brings Murakami’s iconic floral world to life through artful displays, candy-colored sliders, and exclusive product drops. Merging collectible culture with retail theatre, this playful activation redefines fashion experiences with a dose of whimsy, comfort, and sensory delight—showing how the best pop-ups invite you into a whole new world.

Crocs has redefined retail with its new ICON store in SoHo, NYC — a bold, 4,000 sq ft space blending immersive design and cultural storytelling. From a New York-style apartment window to an in-store bodega filled with NYC-themed Jibbitz™, every detail celebrates the city. It’s also the global debut of the Crocs EXP collection and the brand’s first hybrid model, combining self-serve with service. A vibrant tribute to NYC, the store sets a new standard for experiential retail.

Champion took flight in Shanghai with a bold weekend pop-up at No. 193 Anfu Road. Inspired by its “Flying Wings” heritage, the immersive space reimagined sport, style, and movement through retro motifs, racing and ballet aesthetics, and hands-on workshops. Visitors stepped into a world where fashion broke boundaries, sneakers became art, and identity flew free. The result? A cultural moment that fused retail theatre with real community energy, championing creativity at every

Golden Goose brings Italian charm to Bodrum with Fioreria Golden, a floral pop-up at the Mandarin Oriental. Set in a greenhouse-style boutique, this immersive space blends artisanal spirit, exclusive drops, and weekly flower-themed workshops. With vibrant blooms, Co-Creation stations, and live DJ sets, it’s more than retail, it’s a sensory celebration of craftsmanship, creativity, and community. A standout summer activation where tradition meets luxury.

SDD25/20_05: Hunter, the iconic British heritage brand, has unveiled a breathtaking new flagship store in Shanghai’s historic Zhangyuan district, transforming retail into a romantic journey through time. Anchored in the concept “love is a journey of time experienced together,” the store reimagines the classic British train station through a contemporary lens. A full-scale Victorian steam train installation, complete with cast iron wheels, wooden carriages, and riveted detaili

SDD24/48_01: To mark its 75th anniversary, Onitsuka Tiger has teamed up with Parisian fashion house Patou, celebrating its 110th year, for a collaborative collection that blends Japanese precision with French elegance. The gender-neutral designs include sweatshirts, T-shirts, accessories, and footwear that feature Patou’s signature pink grosgrain fabrics alongside Onitsuka Tiger's sleek, minimalist aesthetic. To launch the collection, Onitsuka Tiger has unveiled a special the

SDD24/46_04: Manolo Blahnik, the iconic luxury footwear and accessories brand, has officially entered the Chinese mainland market with the grand opening of its first boutique in Shanghai’s prestigious Plaza 66. This milestone marks the brand's expansion into one of the most dynamic luxury markets in the world, signaling its commitment to a new audience. Designed under the direction of CEO Kristina Blahnik, the Plaza 66 boutique draws inspiration from the brand’s celebrated Lo

SDD24/44_04: UGG has transformed Shanghai’s Anfu Road into an autumn haven, inviting locals and visitors alike to embrace the season with flair. This engaging pop-up features vibrant art installations, including giant UGG boots and playful bear sculptures, creating a lively backdrop for exploring UGG’s seasonal collections. Each visual detail contributes to a "Hi" experience, with interactive "Hi spots" scattered along the street for spontaneous photo opportunities that captu

SDD24/33_05: The Trefoil Retro Sports Hall in Taikoo Li, Sanlitun offers a limited-time Adidas Originals experience. Visitors can explore a curated exhibition featuring rare retro sneakers from veteran collectors, immerse themselves in vintage fashion displays, and even customise their own retro shoes with a unique twist. The space also includes an exclusive preview area dedicated to thin-soled shoes, making it a must-visit destination for sneaker enthusiasts and retro style

SDD24/03_05: In celebration of 75 years of iconic style, Onitsuka Tiger invites visitors to explore a limited-time Astro Boy theme space...

SDD35_04: Christian Louboutin Fall/Winter 2023 Pop-Up Store, Isetan Shinjuku Main Building Tokyo Japan.

SDD32_06: Ugg Boots Dopamine Energy Station Pop-Up, Yuyuan Road Shanghai China.

SDD19_06: On Running The Monster Den 'Get Weird' Pop-Up Store, Liverpool ONE.

SDD13_06: Adidas Samba Three Stripes Pop-Up Installation, Beijing Sanlitun China.

SDD12_03: Ugg Spring Pop-Up Store, Wukang Road Shaghai China.