Hunter Station Pop-Up Activation, Zhangyuan Shanghai China.

SDD25/20_05: Hunter, the iconic British heritage brand, has unveiled a breathtaking new flagship store in Shanghai’s historic Zhangyuan district, transforming retail into a romantic journey through time. Anchored in the concept “love is a journey of time experienced together,” the store reimagines the classic British train station through a contemporary lens. A full-scale Victorian steam train installation, complete with cast iron wheels, wooden carriages, and riveted detailing, sits proudly outside the store, transporting visitors into an immersive world where British industrial nostalgia meets Shanghai’s architectural elegance. The façade features a luminous red tunnel framed by arched cast iron, seamlessly blending modern materiality with retro aesthetics to form a symbolic portal between eras and cultures.

Along nearby Maoming North Road, the experience continues with meticulously crafted street installations that echo British station signage, with cast iron frames and antique brass signs glowing softly under the Shanghai sun. This attention to detail turns the entire streetscape into part of the narrative, inviting passersby into Hunter’s world of emotional luxury. More than just a retail destination, the Zhangyuan flagship embodies the brand’s localized storytelling approach, offering Chinese consumers an evocative, cinematic space to explore fashion, memory, and love, wrapped in the rich textures of East meets West.

Pictures and videos courtesy of Hunter.

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