Peak Performance's Born of Helium pop-up in Shanghai transforms its Swedish alpine heritage into an immersive retail experience. From mountain landscapes and sculptural product displays to a 40-year brand archive and ÅreLab repair station, the space connects technical innovation, craftsmanship and sustainability. It's a compelling example of how physical retail can make product performance tangible and build relationships beyond the purchase.

ALO transforms Shanghai’s historic Zhangyuan into an immersive wellness destination where retail, movement, recovery and community coexist. Across three floors and landscaped courtyards, yoga studios, treatment rooms, a café and gathering spaces turn the brand’s lifestyle philosophy into something people can experience. It’s a compelling example of physical retail creating meaningful connections beyond the transaction.

Piaget transforms Shanghai’s Zhang Garden into a rich fusion of heritage, craft, and contemporary storytelling. The pop-up exhibition blends Swiss mastery with local culture, showcasing high jewellery and watches in an immersive, artful space. With bold 60s–70s design cues, iconic collections, and a new boutique extension, it becomes a full brand world, proving how luxury retail can inspire, transport, and redefine what physical experience can be.

SDD25/20_05: Hunter, the iconic British heritage brand, has unveiled a breathtaking new flagship store in Shanghai’s historic Zhangyuan district, transforming retail into a romantic journey through time. Anchored in the concept “love is a journey of time experienced together,” the store reimagines the classic British train station through a contemporary lens. A full-scale Victorian steam train installation, complete with cast iron wheels, wooden carriages, and riveted detaili

SDD25/01_02: Canada Goose has unveiled a stunning immersive exhibition at Zhangyuan in Shanghai, inviting visitors to explore its heritage and innovative vision. Located at W1, 280 North Maoming Road, Jing’an District, the experience celebrates the brand's 67-year legacy, tracing its Arctic inspirations and groundbreaking achievements. Visitors are guided through iconic archival pieces and introduced to a new capsule collection, blending exquisite craftsmanship with cutting-e

SDD26_03: YSL Luminous Zebra Pop-Up Store Installation, Zhangyuan China.