Piaget transforms Shanghai’s Zhang Garden into a rich fusion of heritage, craft, and contemporary storytelling. The pop-up exhibition blends Swiss mastery with local culture, showcasing high jewellery and watches in an immersive, artful space. With bold 60s–70s design cues, iconic collections, and a new boutique extension, it becomes a full brand world, proving how luxury retail can inspire, transport, and redefine what physical experience can be.

SDD25/20_05: Hunter, the iconic British heritage brand, has unveiled a breathtaking new flagship store in Shanghai’s historic Zhangyuan district, transforming retail into a romantic journey through time. Anchored in the concept “love is a journey of time experienced together,” the store reimagines the classic British train station through a contemporary lens. A full-scale Victorian steam train installation, complete with cast iron wheels, wooden carriages, and riveted detaili

SDD25/01_02: Canada Goose has unveiled a stunning immersive exhibition at Zhangyuan in Shanghai, inviting visitors to explore its heritage and innovative vision. Located at W1, 280 North Maoming Road, Jing’an District, the experience celebrates the brand's 67-year legacy, tracing its Arctic inspirations and groundbreaking achievements. Visitors are guided through iconic archival pieces and introduced to a new capsule collection, blending exquisite craftsmanship with cutting-e

SDD26_03: YSL Luminous Zebra Pop-Up Store Installation, Zhangyuan China.