Prada Beauty’s Spring Market in Madrid shows how luxury beauty is moving beyond transactional spaces and into slower, sensory public experiences. By reimagining a flower market through Prada’s refined visual language, the activation turns fragrance, makeup, and skincare into an immersive urban journey. The result is a space designed not just for product discovery, but for emotional connection, cultural relevance, and tactile engagement in the heart of the city.

Marc Jacobs transformed Covent Garden into a Daisy Wild escape with an immersive pop-up for Eau So Intense. A giant Daisy bottle with an infinity mirror, real flowers, and woodland-inspired displays turned fragrance into theatre. Visitors explored seasonal tote bags, discovered the new scent, and created shareable moments in a meadow-like setting. This activation showed how storytelling and design merge to make retail a sensory, emotional destination beyond product.

Golden Goose brings Italian charm to Bodrum with Fioreria Golden, a floral pop-up at the Mandarin Oriental. Set in a greenhouse-style boutique, this immersive space blends artisanal spirit, exclusive drops, and weekly flower-themed workshops. With vibrant blooms, Co-Creation stations, and live DJ sets, it’s more than retail, it’s a sensory celebration of craftsmanship, creativity, and community. A standout summer activation where tradition meets luxury.

SDD25/20_05: Hunter, the iconic British heritage brand, has unveiled a breathtaking new flagship store in Shanghai’s historic Zhangyuan district, transforming retail into a romantic journey through time. Anchored in the concept “love is a journey of time experienced together,” the store reimagines the classic British train station through a contemporary lens. A full-scale Victorian steam train installation, complete with cast iron wheels, wooden carriages, and riveted detaili

SDD25/20_02: Burberry’s Regent Street flagship has been transformed into a rich, sensory celebration of British elegance through its latest collaboration with Highgrove, the private residence of King Charles III and Queen Camilla. Produced by Mint Ltd with floral installations by Star Flowers, the space immerses visitors in a living garden inspired by the estate’s wildflower meadows and carefully curated landscapes. A winding green pathway invites exploration, blending herita

SDD25/15_05: Zara’s latest flagship opening in Athens made a bold floral statement, transforming the city’s streetscape with a striking tulip takeover. To mark the launch of its new store in the historic Minion building, Zara collaborated with creative studio Newness Agency on a showstopping activation that saw 3,000 vivid orange tulips cascade across the store’s façade. Paired with 1.8 meters of soft pastel installations, the activation brought a playful energy to the landma

SDD25/14_05: Swarovski has reimagined the retail experience at Milano Design Week with a traveling installation that blends design, movement, and immersive storytelling. Housed within a historic Milanese tram, the activation is a celebration of the brand’s Idyllia collection, featuring intricate floral and fauna motifs across both jewellery and home décor. Fully wrapped in vibrant crystallized flowers and butterflies, the emerald green tram offers a captivating journey throug

SDD25/14_04: For Milan Design Week, Ralph Lauren has transformed its Via della Spiga flagship into a Hamptons-inspired haven, blending East Coast charm with Milanese sophistication. The store is styled in a serene palette of blue and white, evoking the coastal elegance of a seaside retreat. Vintage striped and floral fabrics from Ralph Lauren Home drape the space, while hydrangeas bloom throughout the courtyard of Ralph’s Bar. Visitors are welcomed with Ralph’s Coffee cold br

SDD25/07_01: Oh Polly’s Bloom & Brew Pop-Up transformed an American coffee truck into a romantic brand activation in the heart of Covent Garden. Wrapped in the brand’s signature burgundy and adorned with ethereal florals, the space became an Instagram-worthy destination where passersby could sip, snap, and share the love. The experience blended product, place, and emotion seamlessly, offering visitors complimentary coffee and fresh flowers, a thoughtful touch that reinforced

SDD25/06_05: Lego® has unveiled a captivating limited-time pop-up event, the "Heart Flower Shop" at Majiaxiang in Chengdu Taikoo Li. This romantic activation is designed to celebrate love and creativity through immersive experiences and interactive installations. With the theme "Build with love, let your heart bloom," the Lego Heart Flower Shop encourages visitors to express their emotions through playful and artistic Lego builds. At the heart of the activation is a beautiful

SDD25/03_01: This Spring Festival, Miu Miu celebrates the Year of the Snake with a series of immersive events across Shanghai, Guangzhou, and Beijing, blending cultural heritage with modern fashion. In Shanghai, the festivities begin at BOOCUP | Raccoon Records, where Miu Miu Brand Ambassador Liu Boxin debuts Come Dance (Miu Miu Encounters), a special New Year’s prelude. Guests can enjoy an exclusive listening experience and vinyl record signing, along with the chance to coll

SDD25/02_03: The Lego Flagship Store in Leicester Square, London, has introduced an enchanting new concept: Le Florist, the world’s largest Lego flower shop-in-shop. Inspired by the timeless charm of traditional flower shops, this immersive activation celebrates LEGO’s Botanicals product portfolio with a creative twist. The space is filled with vibrant displays and interactive elements, offering visitors an unforgettable experience that showcases the artistry and innovation b

SDD24/12_01: Embark on an immersive journey at the latest interactive Prada Beauty pop-up located in Haitang Bay Block C, Sanya, nestled...

SDD46_06: Roger Vivier 'Les Elements Vivier' Spring Summer 24 Event Space, Shanghai China.

SDD41_07: Giorgio Armani Love collection Paris takeover, featuring the Giorgio Armani Saint Honoré boutique, Florist Adriane on rue saint Dominique, and bookshop Kogan on rue du Bac.

SDD38_01: Prada 'In Conversation With A Flower' Autumn/Winter23 Ad Campaign Global Pop-Up Event Installations.

SDD33_06: L'Occitane en Provence Holiday Garden Pop-Up Event, Yongfu Road Shanghai China.

SDD30_04: Nissan 'Feel Electric Festival' Sakura Sushi Cherry Blossom Garden Pop-Up, Covent Garden London.

SDD29_03: Chin Chin Ice Cream 'Summer Under The Canopy' Selfridges Pop-Up, Oxford Street London.

SDD29_01: Jo Malone 'Wild Grass' Immersive Exhibition, Shanghai Samet Building China.

SDD16_01: Prada Rong Zhai Market Pop-Up Activation, North Shaanxi Road Jing'an District Shanghai.

SDD12_01: Roger Vivier Flower Invasion SS23 Collection Installation, Guangzhou TaiKoo Hui China.

SDD11_04: Roger Vivier Spring Flower Installation, Rue du Faubourg Saint-Honoré Paris.

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