Marc Jacobs Daisy Wild Eau So Intense Pop-Up, Covent Garden London.

Pictures courtesy of Annie Probert via LinkedIn / Backlash

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Marc Jacobs Daisy Wild Turns Covent Garden into a Floral Playground

Covent Garden Piazza, London

Marc Jacobs brought an endless summer to the heart of London with its Daisy Wild Eau So Intense pop-up, transforming Covent Garden into a playful brand world where fashion and fragrance collided. Designed as a floral escape, the activation invited visitors to step into a meadow-like setting, blurring the boundaries between retail, theatre, and immersive storytelling.

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