top of page


Marc Jacobs Daisy Wild Eau So Intense Pop-Up, Covent Garden London.
Marc Jacobs transformed Covent Garden into a Daisy Wild escape with an immersive pop-up for Eau So Intense. A giant Daisy bottle with an infinity mirror, real flowers, and woodland-inspired displays turned fragrance into theatre. Visitors explored seasonal tote bags, discovered the new scent, and created shareable moments in a meadow-like setting. This activation showed how storytelling and design merge to make retail a sensory, emotional destination beyond product.


Laneige & Space NK Pop-Up Activation, Covent Garden Piazza London.
SDD25/15_02: K-beauty powerhouse Laneige has launched its first-ever UK pop-up in the heart of London’s Covent Garden, in partnership with Studio Mya and Space NK. Set against the vibrant backdrop of the Covent Garden Piazza, the immersive experience introduces Laneige’s latest skincare innovation, the Bouncy & Firm range, through a blend of tactile exploration and expert education. Designed to celebrate hydration and skin resilience, the activation features complimentary ski


Oh Polly Bloom & Brew Pop-Up Activation, Covent Garden London.
SDD25/07_01: Oh Polly’s Bloom & Brew Pop-Up transformed an American coffee truck into a romantic brand activation in the heart of Covent Garden. Wrapped in the brand’s signature burgundy and adorned with ethereal florals, the space became an Instagram-worthy destination where passersby could sip, snap, and share the love. The experience blended product, place, and emotion seamlessly, offering visitors complimentary coffee and fresh flowers, a thoughtful touch that reinforced


Barbour 'Icons In Quilting' Pop-Up Exhibition Space, Covent Garden Piazza London.
SDD24/40_04: Barbour has truly captured the essence of heritage design with its 'Icons in Quilting' exhibition in Covent Garden, London. In celebration of 30 years of the iconic Liddesdale jacket, the brand has transformed a Quilted Cube into an interactive showcase. This exhibition not only highlights Barbour's longstanding commitment to craftsmanship but also introduces an exciting collaboration with notable designers and personalities. The exhibition features restored and


Paul Smith x Covent Garden Illuminated Takeover, London.
SDD24/08_01: Embark on a captivating journey in Covent Garden where renowned British designer Sir Paul Smith, a resident of Floral...


Marc Jacobs Hi-Shine Pop-Up Installation by Backlash Creative, Covent Garden London.
SDD45_03: Marc Jacobs Hi-Shine Pop-Up Installation by Backlash Creative, Covent Garden London.


Elemis Cleansing Lab Pop-Up Installation by Another A Story, Covent Garden London.
SDD31_03: Elemis Cleansing Lab Pop-Up Installation by Another A Story, Covent Garden London.


Nissan 'Feel Electric Festival' Sakura Sushi Cherry Blossom Garden Pop-Up, Covent Garden London.
SDD30_04: Nissan 'Feel Electric Festival' Sakura Sushi Cherry Blossom Garden Pop-Up, Covent Garden London.
bottom of page


