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Paul Smith x Covent Garden Illuminated Takeover, London.

SDD24/08_01: Embark on a captivating journey in Covent Garden where renowned British designer Sir Paul Smith, a resident of Floral Street, unveils a mesmerising light installation in the historic Market Building.

This extraordinary immersive experience marks the beginning of a series of exciting illumination moments, bathing the iconic arches in lights featuring the brands distinctive signature stripe, creating a one-of-a-kind sensory spectacle that pays homage to both the building's historic architectural style and Smith's vibrant aesthetic.

The hourly display showcases over 1,000 lights across the 36 arches of the Market Building's North and South Halls where visitors can dive deeper into the inspiration behind the brand through exclusive Paul Smith newspapers and branded flower barrows scattered throughout the destination.

Pictures courtesy of Covent Garden / Paul Grover.



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