Burberry x Highgrove Installation, Regent Street London.
- Shop Drop Daily
- May 20
- 1 min read
Updated: Jun 2
SDD25/20_02: Burberry’s Regent Street flagship has been transformed into a rich, sensory celebration of British elegance through its latest collaboration with Highgrove, the private residence of King Charles III and Queen Camilla. Produced by Mint Ltd with floral installations by Star Flowers, the space immerses visitors in a living garden inspired by the estate’s wildflower meadows and carefully curated landscapes. A winding green pathway invites exploration, blending heritage with horticulture in a striking example of experiential retail that merges storytelling, sustainability, and luxury design.
At the heart of the installation is the latest Burberry x Highgrove capsule collection, featuring womenswear, menswear, and accessories adorned with expressive floral illustrations by British artist Helen Bullock. From painterly motifs to delicately rolled silk scarves, each piece reflects the spirit of Highgrove’s natural beauty and British craftsmanship. More than a retail display, the activation elevates the in-store experience into something poetic and purposeful, a showcase of how fashion, florals, and immersive design can harmonise to create a truly unforgettable moment in modern retail.
Pictures courtesy of Joseph Taylor via LinkedIn / Tom Morgan / tdm.space
