Crocs ICON Store Concept, SoHo NYC.

Pictures courtesy of Oscar Morales Lorenzo via LinkedIn / Crocs

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SDD25/30_02:

The Crocs Experience, Built for NYC

SoHO New York

Crocs has made a powerful statement in New York City with the opening of its first ICON store, a bold 4,000 sq ft brand experience right in the heart of SoHo. Far more than just a retail location, this new flagship is a fully immersive celebration of Crocs' playful, expressive identity brought to life in physical form. Every inch of the store reflects Crocs’ evolution and future-forward attitude, from high-impact storytelling zones to culturally rooted visual details that make the space undeniably New York.

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