Crocs has redefined retail with its new ICON store in SoHo, NYC — a bold, 4,000 sq ft space blending immersive design and cultural storytelling. From a New York-style apartment window to an in-store bodega filled with NYC-themed Jibbitz™, every detail celebrates the city. It’s also the global debut of the Crocs EXP collection and the brand’s first hybrid model, combining self-serve with service. A vibrant tribute to NYC, the store sets a new standard for experiential retail.