SDD24/44_04: UGG has transformed Shanghai’s Anfu Road into an autumn haven, inviting locals and visitors alike to embrace the season with flair. This engaging pop-up features vibrant art installations, including giant UGG boots and playful bear sculptures, creating a lively backdrop for exploring UGG’s seasonal collections. Each visual detail contributes to a "Hi" experience, with interactive "Hi spots" scattered along the street for spontaneous photo opportunities that capture the spirit of autumn in Shanghai.
Adding a musical dimension, UGG’s Asia-Pacific ambassador Dou Jingtong has curated an exclusive autumn playlist for this event. Visitors to HARMAY on Wukang Road can unlock this playlist by finding special "maple leaf" listening cards. Tapping the card with NFC-enabled phones reveals Dou’s favorite tracks, which they can then share with friends. Those unable to attend can still enjoy the playlist by searching "UGG" or "Dou Jingtong" on QQ Music, making it easy to bring a piece of the event’s ambiance home.
The experience also includes retro-themed photo zones and gashapon machines, which offer surprise keepsakes to visitors. With nostalgic visuals and interactive elements, UGG’s autumn pop-up is the perfect destination for capturing and celebrating seasonal moments.
Pictures and video courtesy of Ugg.