New Balance 204L Pop-Up Experience, Shanghai China.

Pictures courtesy of New Balance

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New Balance 204L: A Strolling Story in Shanghai

Shanghai, China.

New Balance transformed Shanghai’s Sof Garden on Julu Road into a multi-sensory experience for the launch of its new 204L lifestyle sneaker. Blending art, lifestyle, and product storytelling, the pop-up reimagined a classic garden house as a flowing journey through colour, material, and mood, bringing the retro 204L silhouette to life through immersive design.

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