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Dr. Martens The Art of Comfort Experience, The Outernet London.


Pictures courtesy of Dr. Martens / Tom Morgan/ TDM.Space
Pictures courtesy of Dr. Martens / Tom Morgan/ TDM.Space


SDD25/38_04:

The Art of Comfort: Dr. Martens’ Immersive Outernet Takeover

Outernet London, Charing Cross Rd



Dr. Martens steps into the world of physical storytelling with The Art of Comfort, an immersive activation at London’s Outernet that reimagines what comfort means for the brand and its community. Designed around the launch of the Zebzag Laceless boot, the experience demonstrates that comfort isn’t just a product feature, it’s a mindset built on confidence, creativity, and connection.



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A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

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