SDD24/41_03: Roger Vivier has recently launched its exclusive 'Vivier Op-tical' pop-up store at Siam Paragon in Thailand. Created by renowned Creative Director Gherardo Felloni, the store’s concept, dubbed 'Shoe-scape,' offers a captivating experience through its design and special collection curated exclusively for this location.
The pop-up’s stunning interior is a blend of futuristic and retro aesthetics, with its curved shapes drawing inspiration from space-age design. The bold black-and-white patterns on the walls contrast with the light pink round sofas, creating a vibrant, yet cozy atmosphere.
The use of Op Art, a movement popular in 1960s France, forms the core of the design, infusing the space with optical illusions that captivate and immerse visitors. A standout feature is the circular concave platform set against a striped floor, heightening the sense of immersion and contributing to the unique retail experience.
Pictures courtesy of SiamParagon.