Roger Vivier Un Air de Paris Pop-Up Space, Shenzhen Luohu MixC China.
- Shop Drop Daily
- Apr 29
- 1 min read
Updated: May 12
SDD25/17_02: Roger Vivier’s Un Air de Paris pop-up is a masterclass in experiential retail, transforming a shopping space into a portal to the romantic streets of Paris. Blending French architectural elegance with natural materials, the space is designed to immerse visitors in a sensory journey. Carved wall panels, vintage wallpaper, and soft, shifting light create a dreamlike environment where shoppers can wander through a modern interpretation of Parisian charm. This theatrical setting frames the brand’s latest collection, inviting deeper emotional engagement through atmosphere, storytelling, and texture.
At the heart of the experience is Roger Vivier’s Spring/Summer collection, which reimagines classic styles with a light, nature-inspired touch. Raffia, linen, and wood textures meet the brand’s iconic crystal buckles, balancing craftsmanship with breezy elegance. The Belle Vivier buckle collection, including a standout bowling bag inspired by vintage travel trunks, showcases a refined mix of nostalgia and modernity. With pastel tones, bold metallics, and floral influences drawn from French gardens, the exhibition elevates product display into a form of cultural expression, proving that immersive design is one of luxury retail’s most powerful storytelling tools.
Pictures courtesy of Roger Vivier.
