Pandora's Battersea Power Station pop-up for Pandora Wonders x Harry Lambert proved that scale isn't what makes physical retail work — intent is. One-of-a-kind pearl charms, a giant Pearl Pufferfish installation and pearlescent ice cream sat at the centre, but the real insight was connected thinking: the same story carried into store windows across the UK and North America, extending one narrative well beyond a single weekend.

Tiffany & Co. wraps a wave around a jewelry box in São Paulo. Studio Campana's woven wicker facade, dyed the brand's signature blue, curves inward to form a sculptural portal connecting every room. Framed as an intimate space you can step inside, rather than a showroom, it's proof a heritage house can hand its identity to an outside designer and come out with something sharper, not diluted.

Piaget transforms Shanghai’s Zhang Garden into a rich fusion of heritage, craft, and contemporary storytelling. The pop-up exhibition blends Swiss mastery with local culture, showcasing high jewellery and watches in an immersive, artful space. With bold 60s–70s design cues, iconic collections, and a new boutique extension, it becomes a full brand world, proving how luxury retail can inspire, transport, and redefine what physical experience can be.

Swarovski unveils a luminous Paris pop-up at the foot of the Arc de Triomphe, blending craft, heritage and retail theatre. Inspired by the brand’s signature octagon, the space showcases jewellery, home décor and a personalised Art of Gifting experience. Paired with Swarovski’s sponsorship of the Champs-Élysées lights, this activation transforms retail into culture—an immersive, meaningful celebration of creativity and place.

Tiffany & Co. takes center court at the US Open, transforming the Billie Jean King Tennis Center into a world of luxury and sport. A giant Tiffany Blue tennis ball anchors the plaza, while inside, handcrafted championship trophies shine alongside a diamond-set HardWear by Tiffany racket and 24k gold vermeil ball. Blending heritage with spectacle, Tiffany partners with Meta AI to let fans imagine themselves as champions, proving luxury storytelling can sparkle courtside.

Tiffany & Co.’s 14-story Ginza flagship is a masterclass in experiential luxury. Designed by Jun Aoki and Peter Marino, it blends Japanese artistry, iconic architecture, and curated storytelling. From a wave-inspired glass façade to gallery-level art and exclusive Japan-only pieces, every detail celebrates Tiffany’s heritage and future. With moments like the Bird on a Rock installation and a Michelin-starred Blue Box Café, it redefines what a flagship store can be.

Van Cleef & Arpels brings joy to life with its Perlée limited-time experience space, debuting in Qingdao and touring across China. Featuring whimsical gold bead installations by artist Arthur Hoffner, the activation transforms the Maison’s iconic craftsmanship into a playful, immersive world of Ferris wheels, fountains, and heritage storytelling. It’s a vibrant blend of luxury, artistry, and emotion, proving that physical spaces still shine brightest when rooted in imaginatio

SDD25/17_02: Roger Vivier’s Un Air de Paris pop-up is a masterclass in experiential retail, transforming a shopping space into a portal to the romantic streets of Paris. Blending French architectural elegance with natural materials, the space is designed to immerse visitors in a sensory journey. Carved wall panels, vintage wallpaper, and soft, shifting light create a dreamlike environment where shoppers can wander through a modern interpretation of Parisian charm. This theatr

SDD25/15_04: Van Cleef & Arpels has brought the beauty of spring to life in Shanghai with a stunning visual merchandising concept that merges art, nature, and luxury storytelling. In collaboration with French artist Alexandre Benjamin Navet, the Maison unveiled Van Cleef & Arpels Spring, a limited-time installation that transforms the city’s iconic stretch from Plaza 66 to the Rose Garden into a vibrant floral journey. Featuring immersive art pieces like brightly coloured spr

SDD25/14_05: Swarovski has reimagined the retail experience at Milano Design Week with a traveling installation that blends design, movement, and immersive storytelling. Housed within a historic Milanese tram, the activation is a celebration of the brand’s Idyllia collection, featuring intricate floral and fauna motifs across both jewellery and home décor. Fully wrapped in vibrant crystallized flowers and butterflies, the emerald green tram offers a captivating journey throug

SDD25/05_03: The Ariana Grande x Swarovski Capsule Collection has taken the world’s most iconic retail destinations by storm, launching in flagship locations across Milan, Zurich, Seoul, and New York. Immersive pop-ups at Harrods London, Galeries Lafayette Paris, and KaDeWe Berlin showcase the collection’s blend of music, fashion, and luxury craftsmanship. Each activation is a dazzling fusion of modern glamour and timeless elegance, brought to life through bespoke window disp

SDD24/49_05: Experience the magic of the holiday season at Tiffany & Co.'s flagship store on Old Bond Street, London. This year, the iconic brand has transformed its windows into a dazzling celebration of love and luxury. The instantly recognizable Tiffany Blue Box® vignette takes center stage, symbolizing the joy of gift-giving, while the iconic Bird on a Rock display adds an enchanting touch, showcasing Tiffany's exceptional artistry and timeless elegance. These stunning di

SDD24/44_03: Shanghai’s Plaza 66 has welcomed Through the Keyhole, Schiaparelli’s debut retail exhibition in Asia. This striking pop-up is helmed by the brand’s creative director, Daniel Roseberry, and showcases Schiaparelli's blend of heritage and modern design in an immersive space that draws visitors into its unique world. Located in the iconic atrium of Plaza 66, this limited-time experience combines Schiaparelli’s ready-to-wear collections with interactive displays that

SDD24/43_01: Tiffany & Co. has once again captivated audiences with its latest IRL concept, presenting the 2024 Tiffany Blue Book High Jewellery collection in Beijing. The autumn collection, titled Tiffany Céleste, showcases the brand’s continued exploration of the universe through the lens of high jewellery, with previous spring and summer pieces also on display. Nathalie Verdeille, Tiffany’s Chief Artistic Officer for Jewellery and High Jewellery, has drawn inspiration from

SDD24/41_05: Tiffany & Co. has unveiled a stunning immersive window installation at Selfridges, showcasing the brand's deep-rooted connection to art, design, and exceptional craftsmanship. Located on London’s iconic Oxford Street, this open-to-all gallery transforms the storefront into a visual masterpiece, combining the works of renowned British artists with window displays inspired by The Tiffany Archives. The installation offers a unique blend of artistic heritage and cont

SDD24/29_05: Louis Vuitton has unveiled Taiwan's first high-end jewellery pop-up store at Bellavita Plaza in Taipei. Curated by Francesca Amfitheatrof, the artistic director of jewellery and watches, the store features a diverse collection of women's, men's, and unisex fine jewellery, including exclusive first-release pieces. Debuting its new design concept, the store's theme revolves around golden Monogram petals. The sleek, curved golden exterior wall harmonises beautifully

SDD24/27_05: Tiffany & Co.’s store in Shanghai’s Taikoo-Li Qiantan retail development features a striking façade made of 6,988 handcrafted glass “diamonds,” reflecting the brand’s iconic jewelry designs. By day, these diamonds shimmer with reflected and refracted light, while at night, LED lighting illuminates the façade in an array of colours, including the signature Tiffany Blue®. Located centrally in Taikoo Li Qiantan, a luxury retail hub completed in 2021, the design by M

SDD24/09_05: Explore the enchanting world of Tiffany & Co.'s iconic Bird on a Rock as it gracefully takes center stage at Isetan Shinjuku...

SDD24/09_04: Embark on a sensory journey with the grand unveiling of the Bulgari Limited Time Boutique at the Wushang Mall, where this...

SDD24/06_04: Embark on a sensory journey at the Changsha International Financial Center where the limited-time Louis Vuitton Blossom...

SDD24/06_03: Swarovski, brings 'Longyao Jingcai' a month-long exhibition, to Macau at the Venetian in China. The exhibition, located in...

SDD42_04: Tiffany & Co. Blue Book 2023: Out Of The Blue Collection Event Installation, Shanghai China.

SDD29_07: Chopard Art Evening Pop-Up Event, Shanghai China.

SDD28_01: Tiffany & Co Ginza Flagship Update Featuring Damien Hirst 'Sakura' Cherry Blossom Facade, Japan.