Jellycat Space transforms physical retail into a playful, immersive universe across Xi’an SKP and Beijing SKP. Bold colour blocking, sci-fi scenography and space-vehicle installations turn store visits into interstellar adventures, extending from street to store. More than a toy launch, it’s world-building in action, inviting families to explore, photograph and emotionally connect. A standout example of how experiential design turns retail into imagination, memory and brand m

SDD24/47_05: Canada Goose has debuted an extraordinary pop-up store in Xi’an, blending the city’s rich cultural history with modern retail design. This unique space captures the brand’s deep connection to the Arctic, with a striking circular rooftop emblem symbolising its northern heritage and commitment to high-performance craftsmanship. Inside, the store highlights Canada Goose’s 2024 Fall/Winter collection, featuring premium outerwear and accessories renowned for their exc