Salomon’s global flagship in Chengdu’s Taikoo Li reimagines outdoor retail as a cultural experience. Blending skiing and trail running, the two-storey space fuses French performance heritage with Eastern imagination through a “Gateway to the Stars” concept. Immersive architecture, layered light, and multisensory touchpoints transform the store into a lifestyle hub, not just a place to shop. A strong example of how future retail becomes experiential, local, and community-driven.

Lacoste turns Courchevel into a high-altitude brand playground, installing padel courts that fuse sport, lifestyle and destination experience. Rooted in the brand’s racket-sport DNA, the activation transforms a ski resort into a year-round cultural touchpoint. Designed for extreme conditions and social play, it’s retail without shelves and a powerful example of how brands can create places, not just products.

L’Oréal Travel Retail APAC transforms Incheon Airport with the Prada Banana Balm Outpost, turning travel retail into an immersive brand experience. Bright visuals, live makeup shows, interactive engraving, and photobooths create playful, memorable moments, blending beauty, entertainment, and travel. This pop-up exemplifies future retail: experiential, shareable, and designed to connect with modern travellers, proving airports can be more than transactional, they can be cultural destinations.