Prada Beauty Banana Balm Pop-Up, Incheon International Airport South Korea.

SDD26/01_02:

When Beauty Becomes a Destination:

Inside Prada’s Airport Brand World

L’Oréal Travel Retail reimagines airport retail with the Prada Banana Balm Outpost at Incheon International Airport, transforming a high-traffic transit zone into a bold, entertainment-led brand destination. Created in partnership with The Shilla Duty Free Korea, the activation positions travel retail not as a functional pit stop, but as a moment of discovery, delight, and cultural expression, where beauty, fashion, and play converge.

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