L’Oréal Travel Retail APAC transforms Incheon Airport with the Prada Banana Balm Outpost, turning travel retail into an immersive brand experience. Bright visuals, live makeup shows, interactive engraving, and photobooths create playful, memorable moments, blending beauty, entertainment, and travel. This pop-up exemplifies future retail: experiential, shareable, and designed to connect with modern travellers, proving airports can be more than transactional, they can be cultur

SDD25/10_03: L’Oréal Paris’ Worth It Café, designed and produced by Seen Group, set a new standard for immersive brand storytelling. Created for the 2025 International Women’s Day campaign, the pop-up paid tribute to the marketing executive who coined the iconic tagline “Because I’m Worth It.” Blending Parisian elegance with a rich brand narrative, the space featured a chic café offering complimentary coffee and pastries, an intimate cinema screening a short film on the brand