MYTHERESA Condé Nast Traveler Winter Experience Event, Songhua Lake Resort China.
- Shop Drop Daily
- 2 days ago
- 2 min read
SDD25/48_02:
Snow, Style, and Storytelling: MYTHERESA’s Immersive Winter World
Songhua Lake Resort, Jilin China
MYTHERESA arrives in China with a powerful statement on the future of luxury retail, unveiling its first Winter Experience, a high-altitude fusion of snow sports, social culture, and immersive brand storytelling. Set against the alpine backdrop of Songhua Lake Resort, the activation embodies the platform’s philosophy of “online selection, offline experience,” translating a digital luxury destination into a tangible, sensory world built for its most influential customers
