New Balance Renovated Flagship Store Opening, Harajuku Japan.

Pictures courtesy of New Balance / Chris Davis via LinkedIn

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The Brand Home Reimagined: New Balance’s New Flagship Experience

Harajuku, Japan

In the heart of Harajuku, New Balance unveils a flagship concept that redefines what a physical brand home can be. This is more than a renovation; it’s a complete reframing of how the brand expresses heritage, craft and ambition in a single environment. The space captures the duality at the core of New Balance, lifestyle authenticity grounded in decades of culture, and a forward-looking vision for performance and sport.

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