Burberry Outerwear Collection Pop-Up Boutique and Ice Rink, WF Central Beijing.

Pictures courtesy of Burberry

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Burberry Turns Beijing into a Winter Experience Playground

Wangfujing Central, Beijing

Burberry transforms WF Central Beijing into a winter stage for British luxury, unveiling a pop-up boutique and fully activated ice rink that blend heritage storytelling with experiential retail. This is not just a seasonal installation, it’s a masterclass in how physical spaces can become cultural moments.

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