Burberry China International Import Expo Activation, Shanghai China.

Pictures courtesy of Burberry

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Burberry Builds a British Manor in Shanghai: A Masterclass in Spatial Storytelling

CIIE, Shanghai

Burberry steps into the China International Import Expo with an installation that transforms trade-floor presence into a fully realised brand world. Instead of treating the booth as a functional showcase, the brand builds an evocative environment inspired by the British country manor houses that anchor its current runway narrative. The result is a space that feels cinematic yet grounded in craft, a physical extension of Burberry’s evolving design language.

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