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Loro Piana Holiday Pop-Up, Zermatt Switzerland.


SDD24/01_02: Nestled in the picturesque town of Zermatt, Switzerland, the Loro Piana Holiday pop-up enchants visitors with a harmonious celebration of the Maison's exquisite fibers. Stepping into the pop-up is like entering a cocoon of luxury, where interiors are adorned with sumptuous soft pillows and captivating printed textures that pay homage to the main fabrics of the collection. The space is a sensory delight, evoking the tactile elegance that defines Loro Piana's craftsmanship. Amidst the enchanting Alpine backdrop, this holiday haven invites consumers to immerse themselves in a world of opulent textiles, capturing the essence of the season with a touch of timeless sophistication.


Pictures / Videos courtesy of Loro Piana.







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