Zara Pop-Up Cafe Station, Tower of Piraeus Athens by Wozere Studio.

SDD24/21_04: Zara has expanded its presence to Athens with a new store in the iconic Tower of Piraeus, Greece's second tallest building. To celebrate the opening, Zara collaborated with Madrid-based Wozere Studio to create an extraordinary pop-up coffee station.

Although it only lasted two days, the pop-up was meticulously crafted to reflect Athens' local culture. Wozere Studio designed a fresh, modern space with simple, clean furnishings and thoughtful details that enhanced the atmosphere.

Guests enjoyed a variety of coffees, traditional Greek dishes, and sesame cakes, creating a rich sensory experience. Additionally, a modern booth outside the store extended the design and decoration theme, making the opening event a memorable celebration of style and culture.

Pictures courtesy of Wozere Studio.

This project has been nominated for the Shop Drop Daily Concept

of the Year Award at this years Creative Retail Awards.

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