Dior’s collaboration with artist Alex Chinneck reimagines New York and Los Angeles through a couture lens, bending taxis, traffic lights and classic cars into surreal sculptural storefronts. More than visual spectacle, the installations blur the lines between fashion, architecture and public art, creating immersive city-specific experiences that stop passers-by in their tracks while reinforcing Dior’s identity as a house built on fantasy, craftsmanship and cultural storytelli

Casablanca opens its first U.S. flagship in Beverly Hills — a cinematic blend of heritage and modernity. Housed in a former 1920s bank, the space fuses Greek-inspired arches, carmine red walls, and gold typography with cutting-edge design. Exclusive LA pieces celebrate the city’s creative energy. More than a store, it’s a cultural destination — a bold example of storytelling through architecture and atmosphere.

SDD25/18_05: Lululemon’s Tennis Club activation in Beverly Hills served as a masterclass in experiential retail, celebrating the launch of the brand’s new tennis collection through an immersive, community-driven event. Blending on-court play with poolside leisure, the activation transported guests into a curated lifestyle moment that went far beyond traditional product launches. At the heart of the experience was the Styling Pavilion, a luxe, hands-on space offering personali

SDD23_02: Jacquemus Saks Fifth Avenue Window Takeover and Pop-Up Installation, Beverly Hills California.