Stone Island unveils Prototype Research_Series 09 at Milan Fashion Week, transforming textile innovation into a physical brand experience. Air-blown lamination on knit redefines knitwear as outerwear, combining inflatable lamination, unique colourways and visible construction. A powerful example of how research, process and craft become immersive storytelling in future retail.

Montblanc transforms Milan Fashion Week with a pop-up newsstand that brings The Journey to life. Blending Wes Anderson’s cinematic style with gazettes, postcards, and storytelling, the Maison celebrates heritage, creativity, and exploration.