Dior’s dessert-themed pop-up at Nanjing’s Deji Plaza is a masterclass in "Dopamine Architecture." By housing Jonathan Anderson’s Fall 2026 collection inside a giant sandwich cake, the brand trades high-fashion intimidation for playful surrealism. The Versailles-inspired interior grounds this whimsy in French heritage, while handcrafted "replica" cakes elevate bags to artisanal delicacies. It works by turning retail into theatre, making luxury a treat to be savoured.

Loewe transforms Nanjing’s Yuyuan Garden into an immersive brand world with A New Year’s Lantern Festival, blending heritage, storytelling and contemporary design. Rooted in traditional lantern craftsmanship, custom installations inspired by LOEWE’s Lunar New Year animation weave through the historic garden, turning culture into experience. It’s retail without selling, using narrative, craft and place to build emotional connection. A powerful example of future-facing brand ac

Gucci unveils the Dream Garden pop-up at Nanjing Deji Plaza, an immersive space inspired by floral motifs and fuchsia hues. At its heart: Gucci Dream Gardenia, a joyful blend of gardenia, jasmine, and woods. Visitors explore fragrances, makeup, and interactive zones, while brand ambassador Zhang Linghe adds star power. More than retail, it’s a cultural destination showcasing Gucci’s confidence in China’s luxury market and the rising demand for experiential consumption.

MAC’s new Shanghai flagship is a bold fusion of beauty, music, and industrial design. Created with architect Li Xiang, the space reimagines retail as an immersive, rhythmic art installation, where lipsticks become piano keys, mechanical forms frame product displays, and mirrors reflect infinite creativity. It’s more than a store; it’s a statement on the emotional power of makeup and the future of physical retail as a stage for identity, imagination, and culture.

SDD25/12_01: Zara has unveiled its most innovative Asian flagship store in Nanjing Xinjiekou, seamlessly blending advanced technology with a design deeply rooted in local culture. Developed in collaboration with AIM Architecture, the store merges modern aesthetics with traditional craftsmanship, paying homage to Nanjing’s rich heritage. From its use of locally sourced materials to the introduction of Asia’s first Zacaffè, an elegantly designed café inspired by traditional Chi

SDD24/16_05: Embark on a journey through Lancôme's enchanting "Nude" Colour Station, gracing four dynamic cities throughout China...

SDD48_01: Loro Piana Holiday Series Pop-Up Store, Nanjing Deji Plaza China.

SDD14_01: Rimowa Craftland Exhibition Pop-Up Space, Nanjing Station China.