The Ritz Paris turns Place Vendôme into a festive world of nostalgia and storytelling. Centred on its mascot César, the pop-up blends craft, emotion, gourmet moments, and collectible design. From the six-meter bear-trimmed tree to the giant teddy and holiday boutique, it’s a masterclass in emotional branding, connecting hospitality, retail, and culture through immersive, multi-sensory experience.
